Young people and Alcohol: Campaign tracking survey 2009-10
The research aimed to evaluate the campaign against its key performance indicators (KPIs) which were agreed before the campaign launch.
One Stop Shop
If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.
'How to be heard' - public engagement with the NHS: Qualitative research
The overarching objective of the research was to explore the content and channels for the planned How to be Heard guide. In more detail the research objectives were to: • Gauge understanding and current awareness of existing information • Establish positioning and messaging: looking at three different levels of content and exploring reactions towards tone of voice • Consider all delivery channels: exploring as many channels as possible.
Social care workers and the swine flu vaccination: Qualitative research
The research was designed to understand: • Awareness and knowledge of Pandemic flu/Swine Flu • Levels of concern about Pandemic flu • Changes in RHH behaviour & other procedures since the start of Swine Flu • How information is currently disseminated and any gaps • Current information sources and their credibility / trustworthiness • Knowledge of and attitudes towards the Swine Flu vaccination • Barriers to take-up of the vaccination • Attitudes to proposed and existing communications.
Child internet safety campaign: Creative research
The detailed objectives of the research were to identify: • The most powerful, memorable and actionable expression of the behavioural code • The most engaging and motivating creative idea and execution across print, online, radio and participative executions • The most relevant and informative messages to ignite behaviour change.
BME communities and swine flu: Qualitative research
A number of specific research objectives had been identified to uncover:
Violence against frontline NHS staff: Qualitative research
The overall aim of this research was to enhance the NHS Security Management Service's understanding of the ways in which NHS frontline staff experience violence from the public and patients. This is so it is better placed to respond to these challenges with effective and efficient preventive measures. The research captured information about both verbal abuse and verbal threats towards staff, as well as incidents of physical violence.
The specific objectives of this research were to:
Attitudes to Dementia: Qualitative research
The overall research objective was to gather general public feedback to be used to inform and develop a strategy to address the issue of dementia and the stigma and discrimination which surround it.
More specifically, the research addressed the following requirements:
- Understand the knowledge, attitudes, reactions and feelings towards people with dementia and the disease itselfÂ
- Determine the reasons for negative attitudes and feelings towards dementia, and people with dementia
Beating Cervical Cancer: Campaign tracking survey 2009/10
The objectives of the research were to understand the impact of the campaign in terms of:
- Awareness of the virus and vaccination
- Favourability towards the vaccination
- Mothers' and daughters' concerns
- Recall of and favourability towards the campaign elements
- Message take-out from the campaign
Encouraging higher risk drinkers to reduce consumption to safer levels: Campaign report
There were 4 key objectives for this research:
- To explore a range of propositions to determine a core proposition territory for the social marketing campaignÂ
- To explore and evaluate creative routes to determine the most effective route (including health harm messages)Â
- To evaluate the most appropriate channels and brands for the messagesÂ
- To evaluate the role of further information and support (including the customer relationship management journey)
Awareness and understanding of social enterprise within the health and social care sector: Qualitative research
To examine awareness and understanding of social enterprise amongst key audiences, as well as attitudes to and interest in social enterprise. In particular:
- The initial motivations and triggers to setting up a social enterprise
- The defining characteristics of those setting up social enterprises
- The key barriers and hurdles to setting up a social enterprise
To explore awareness and understanding of the 'Right to Request' process amongst key audiences. In particular: