Washington three-day social marketing training course: detailed syllabus

This document outlines the main topics covered in the Introduction to Social Marketing course to be held in Washington D.C. in May 2017.

Value For Money Tool: Smoking

You can download the Smoking Value for Money Tool here.

Value For Money Tool: Obesity

You can download the Obesity Value for Money Tool here.

Value For Money Tool: Breastfeeding

You can download the Breastfeeding Value for Money Tool here.

Value For Money Tool: Bowel Cancer

You can download the Bowel Cancer Value for Money Tool here.

Value For Money Tool: Alcohol

You can download the Alcohol Value for Money tool here. To download the accompanying User Guide, please click here.

Online Social Marketing Training - An Introduction

This guide provides prospective students of our online training course with details of the learning objectives and content of each of the modules covered.

The NSMC Level 4 Social Marketing Award Course: Agenda

This short document outlines the main topics and activities covered during the two-day Level 4 Social Marketing Award Course.

Value For Money Tool User Guide: Smoking

This guide is designed to help users of the Value For Money Tool for smoking and provide links to the evidence used to prepare it.

Value For Money Tool User Guide: Breastfeeding

This guide is desigmed to help users of the Value For Money Tool for Breastfeeding and provide links to the evidence used to prepare it.

Value For Money Tool User Guide: Obesity

This guide is designed to help users of the Value For Money Tool for Obesity and provide links to the evidence used to prepare it.

Value For Money Tool User Guide: Bowel Cancer Screening

This guide is designed to help users of the Value For Money Tool for Bowel Cancer and provide links to the evidence used to prepare it.

Value For Money Tool User Guide: Alcohol

This guide is designed to help users of the Value For Money Tool for Alcohol and provide links to the evidence used to prepare it.

Social Marketing Ethics

This report includes a brief discussion of the definition of ethics and the ethical dilemmas that may occur within social marketing activities.

Tackling Health Inequalities

This report was commissioned by The NSMC to help organisations planning and delivering local level interventions aimed at tackling health inequalities.

Some Are More Equal Than Others

This report was the first nationally representative study in Britain to explore public attitudes to health inequalities and the social determinants of health.

Sharpening the Spearhead

This small study examined how a number of former 'Spearhead' Primary Care Trusts understood their customer base in order to tackle health inequalities.

National Occupational Standards: A Short Guide

The NOS play a major role in assuring the quality of social marketing work in the UK.

The Healthy Foundations Lifestages Model (Report 2)

This segmentation model uses consumer insight to inform local and national health activities.

The Healthy Foundations Lifestages Model (Report 1)

This segmentation model uses consumer insight to inform local and national health activities.

Social Marketing Works! A Short Guide for the NHS

This booklet provides a brief overview of the key concepts and principles of social marketing and is invaluable for anyone seeking a concise overview of the discipline.

Social Marketing Glossary

Confused by social marketing terminology and jargon? Our short glossary of social marketing terms will make everything clear!

Social Marketing for Health and Specialised Health Promotion: Stronger Together - Weaker Apart

This discussion paper aims to identify both the common ground and differences between specialised health promotion and social marketing in health.

 

Review of Social Marketing within Public Health Regional Settings

This NSMC report provides a detailed overview of how social marketing has been used across a range of public health issues in England.

Reporting Health Inequalities in the British Print Media

This NSMC report offers one of the most comprehensive examination of how the UK print media reports on health and health inequality issues.

Regional Programme: Final Review

The final report on the achievements of The NSMC's Regional Development and Support programme designed to build social marketing capacity in public health.

Reducing Underage Kerbside Drinking

A report on the outcomes of the Sub21 social marketing project which aimed to decrease kerbside drinking in 13-17 year olds in North Tyneside.

Procuring Social Marketing Services: Quick Reference Guide

This two page quick reference guide tells you succinctly how to procure efficient and effective social marketing resources.

Learning Together: Practice and Progress

This report charts the progress of The NSMC's social marketing learning demonstration sites which ran between 2007 and 2010. This report is the second in a series of three.

Learning Together: From Theory into Practice

This report outlines the progress of The NSMC's social marketing learning demonstation sites which ran between 2007 and 2010. This report is the first in a series of three.

Learning Together: Evaluation and Outcomes

This is the final report outlining the results of The NSMC's learning demonstration sites which ran between 2007 and 2010. This report is the third in a series of three.

It's Our Health

'It's Our Health' was the first national review of helath related campaigns and social marketing in England and was instrumental in the setting up of The NSMC.

Introducing the Social Marketing Planning Guide and Toolkit

This short publication provides a quick guide to The NSMC's Social Marketing Planning Guide and Toolkit microsite.

Effectively Engaging People: Interviews with Social Marketing Experts

Originally produced for the World Social Marketing Conference in 2008, this report features the insights of many of the world's top social marketeers.

Business Success and Employee Wellbeing

This NSMC report argues that there is both an economic incentive and moral imperative for employers to take care of their workers' health.

Building Effective Organisations

This report brings together the key findings from an NSMC study into how public sector organisations can use marketing to bring about behaviour change.

Social Marketing Benchmark Criteria

Based on the original six-point criteria by Alan Andreason, our Benchmark Criteria set out the key elements which comprise every successful social marketing programme.

Beacon Partnership Projects

This booklet outlines the work of the ten Beacon Parternship Projects established by the NSMC to demonstrate best practice in partnership working for social marketing.

Auditing Behaviour Change

This National Audit Office (NAO) report is designed to help government departments implement behaviour change programmes. 

Give It Up For Baby Programme

For further details of the Give it up for Baby programme, download the full case study taken from our ShowCase database of social marketing programmes.

Social Marketing Online Training

This guide provides prospective students of our online training course with details of the learning objectives and content of each of the modules covered.

Planning Guide and Toolkit

Our practical Social Marketing Guide and Toolkit will help you develop, plan and deliver behaviour change projects that really work.

Big Pocket Guide to Social Marketing

Packed with real life case studies, this popular guide will give you a good overall understanding of social marketing and how you can use it to change or sustain behaviours.