One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

COPD awareness: Qualitative research

The overall aim of this project was to:

Obtain robust data related specifically to Wakefield regarding the public's awareness and understanding of COPD

Within this aim lie several objectives;

  • To understand the baseline awareness of COPD within the catchment area
  • To find out what people understand about the condition
  • To find out what communications/activity people would best respond to
  • To find out what questions / misconceptions need to be answered through future communications

Breastfeeding: Insight report

The key objective of this research was to ascertain levels of knowledge and attitudes towards breastfeeding before campaign intervention with a particular focus on understanding barriers to breastfeeding and appropriateness of existing support.

Specifically the research was designed to:

Breastfeeding: Qualitative research into the behaviours, attitudes, relationships and barriers among health professionals, partner organisations and residents

Research objectives were as follows:

  • In order to develop and deliver a successful social marketing campaign it is crucial that the PCT first understands the target audiences.
  • More specifically to gain insight into the behaviours, attitudes, relationships, barriers and resistance to breastfeeding among professionals, partner organisations and residents within North Halifax.

Specifically, research was needed to shed light on the following:

Alcohol consumption among young people in Hull: Qualitative research

  • Help understand the scope and level of alcohol consumption among the younger population of those living and spending time in Hull.
  • Identify some of the characteristics of Hull's young people who drink and to compare the findings against other research undertaken around this subject.
  • Identify suitable ways to educate, help and provide interventions (where appropriate) around the subject of alcohol misuse for young people in Hull.

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