The overall research objectives were:
The overall objective of the research was to understand what will 'move and motivate' screening sites to proactively offer screening to young adults to the level required to meet targets (including capacity needs and needs for building in self-reliance and sustainability).
The main objective was to evaluate initial "design and content" ideas for the pilot to assist the development of intervention activity/processes that are as effective as possible.
The overall objective of this strand of the research was to inform the development of an appropriate and compelling marketing campaign that supports the NCSP and drives the target audience towards its use.
The primary objective for the above qualitative research was to provide insight into attitudes and behaviours surrounding early feeding amongst five ethnic minority communities and to look at any barriers that currently exist around safe feeding with the view to ultimately designing interventions aimed at parents.
More specific research objectives were identified to facilitate understanding of:
To provide holistic insights into this audience.
To provide holistic insights into this audience.
The research was intended to explore understanding of messages about PCTs. In particular:
The main objective for the scoping study amongst stakeholders was to provide insight into the attitudes and behaviour amongst young South Asians. More specifically, to gauge:
Qualitative research to inform the development of an obesity prevention concept which would encourage trial and experimentation of healthy foods and resonate with the target audience.