One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Awareness and attitudes towards Cancer: Qualitative research

The Specific objectives of the research were to give insight into a range of specific issues: • Awareness of cancer & risks • Knowledge about symptoms • Confirm barriers to seeing a GP • Most effective language to push to seeing a GP – cancer-led v symptoms-led • Most effective type of appeal to push to see a GP – emotional v rational • Examples of existing campaigns – cancer-led (Cancer Chancer) and symptoms-led (Cough Cough):

Understanding White British smokers: Qualitative Research

Specific objectives of the research were to:• Size and profile the White British smoking population in Hackney• Establish smoking habits: what they smoke and when• Understand attitudes to smoking and attitudes to quitting• Measure awareness, knowledge and perceptions of ways to quit• Understand preferred quit methods• Identify existing and potential barriers to quitting• Measure awareness and use of NHS City and Hackney or other smoking cessation services among White British smokers• Identify gaps in smoking cessation services and any additional services or improvements to services nee

A social norms approach for Change4Life: Qualitative research

The overall objective of the research was to inform understanding of the potential value of a 'social norms' approach (in terms of engaging the audience, influencing behaviour and driving HTK completion) and any parameters around how this type of messaging needs to be delivered for best impact. In addition, the research aimed to provide an assessment of the relative strength of different executions and concepts.

Teenage pregnancy and the workforce: Qualitative research

The overall aim of the research was to understand the workforce's perceptions of issues faced by young people as well as current approaches to sex education and issues surrounding teenage pregnancy. More specifically: 1. To understand what the workforce see as the problems, issues and norms surrounding teenage pregnancy; 2. To explore what the workforce believe is their role and contribution to the solution of teenage pregnancy and promotion of sexual health; 3. To understand what resources and solutions can most effectively meet workers' needs throughout the network.

Cancer symptom awareness among South Asian communities: Qualitative research

The research was conducted in two stages, as follows: 1. Stage one comprised strategic research into attitudes and beliefs about cancer among Indian, Pakistani and Bangladeshi people aged fifty to eighty. 2. Stage Two comprised creative development research, exploring the potential of different communications approaches to engage and motivate the Asian communities.

Engaging junior doctors with the NHS: Qualitative research

The overall aim of the research was to understand how to engage junior doctors more effectively with policy concerning the NHS, in the specific context of the quality and efficiency agenda. Within this, there was a requirement to understand barriers to engagement, how these can be addressed and to identify the channels for successfully engaging this audience going forward.

Hand rolled tobacco: Qualitative research

PRIMARY RESEARCH OBJECTIVES • Explore perceptions of HRT in terms of language, imagery and associations (vs. manufactured cigarettes) • Explore usage of HRT in terms of reasons for usage, benefits/drawbacks, brands used, rituals and habits (vs. manufactured cigarettes) SECONDARY RESEARCH OBJECTIVES • Evaluate and develop possible proposition areas • Identify any that have the potential to prompt HRT users to stop smoking (rather than revert to using manufactured cigarettes)

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