The National Social Marketing Centre's main website has information on social marketing practice in the UK in addition to useful resources and links.

National Social Marketing Centre website

ShowCase features a collection of successful UK and International case studies which have used social marketing techniques to achieve behavioural changes.


Public Health England's New Social Marketing Strategy 2014-17 describes the strategic framework for maximising the potential of social marketing and health-related behaviour.

Public Health England's Marketing Strategy

Our Resources

Our team have a wealth of experience - and we’re happy to share them with you

  • Give It Up For Baby Programme


    ​Give It Up For Baby is a programme that supports smoking cessation in pregnant mothers. The programme pays an incentive of £12.50 per week for every week that a women shows she is smoke-free throughout her pregnancy and for 3 months after the birth of the baby. Participants are also offered group support and nicotine replacement therapy.

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  • Planning Guide and Toolkit


    Our practical Social Marketing Guide and Toolkit can help you develop, plan and deliver behaviour change projects that work. Drawing on lessons learned through years of research and practical experience, we take you through the six key stages of succesful projects and provide tools and templates to support you through the process.

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  • Big Pocket Guide to Social Marketing


    The NSMC shares social marketing best practice through a range of reports, leaflets and documents, many of which are available by free download. If you are new to the subject, download our popular Big Pocket Guide to Social Marketing. This guide outlines what social marketing is and how you can use it to change or sustain behaviours.

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