We are The NSMC – the social marketing experts. Not only do we use our expertise to deliver world-class services for our clients, but we're also committed to sharing best practice through our resources and tools.

The NSMC shares social marketing best practice through a range of reports, leaflets, documents and videos, many of which are available by free download.

The tabs above will take you to our archive of microsites which are currently undergoing a redesign. These microsites provide access to some of our most popular publications including our Social Marketing Planning Guide and Toolkit and Value for Money Tool. Click here to access our full range of videos.

If you want to view our full range of our publications, please use the filters below to browse our archive of publications by category. Our archive contains a comprehensive list of documents and reports covering such topics as social marketing theory and standards, health inequality reports and social marketing case studies. 

As a Centre of Excellence for social marketing, The NSMC has developed this online case study database as a valuable resource for practitioners and commissioners looking to showcase their work, gain and share learning and network with others.The database includes initiatives aimed at influencing a range of behaviours - from smoking to active travel and target audiences including young people to health professionals.

Each case study has been assessed against The NSMC's benchmark criteria and demonstrate clear behavioural outcomes. The case studies are structured around our six stage planning process which allows the user to follow the journey that teams took when delivering their programmes.

Click on the link below to access our ShowCase microsite.

This practical resource from The NSMC will help you develop, plan and deliver behaviour change projects that work. Drawing on lessons learned through years of research and practical experience, we'll take you through the six key stages of successful projects - Getting Started, Scope, Develop, Implement, Evaluate and Follow-up - and provide tools and templates to support you through the process.

Although social marketing is primarily used in a wide range of public health projects, such as reducing smoking and tackling obesity, our guide and toolkit has been designed to help you apply best practice to any kind of behaviour change project, including encouragng the use of more sustainable transport modes, breastfeeding and recycling.

Click on the link below to visit our Planning guide and toolkit microsite.

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The NSMC's Value for Money tool will help you calculate the cost-effectiveness of social marketing and behaviour change programmes in five key health areas: smoking, breastfeeding, alcohol, obesity and bowel cancer. Each tool has been developed in partnership with leading health economists and NICE and calculates both direct and indirect benefits.

In our publications section you will find useful user guides for each of the five key health areas. Search under 'Value for Money' to download them.

Estimating the value for money of proposed social marketing programmes can be invaluable at the commissioning and planning stages as well as during the end of project evaluation phase.

Click on the link below to visit our Value for Money tool microsite.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities. 

The material within the One Stop Shop is provided for the benefit of NHS and government bodies to aid shared learning, so it is not open to the general public

To search the archive and view the reports you must be a registered user with a .gov.uk or .nhs email address and comply with our terms of reference. If you wish to access the site but do not meet these conditions, please contact us.

Click on the link below to visit our One Stop Shop microsite.

 

The NSMC is renowed for its world-class training courses ranging from entry-level introductions to social marketig to accreditted courses for practitioners.

Starter for 10 offers a set of flexible teaching and course materials for use in both undergraduate and master's programmes and offers a basic framework on which to build new course materials.

Developed by leading social marketing academics with real world experience, the resource pack contains a range of high quality materials including presentations, case studies and individual assignments. Most of the Starter for 10 material is available for free download from our micosite. However, you will need to contact us directly to get access to some of the course material.

Please click on the link below to access our Starter for 10 microsite.

The NSMC Level 4 Social Marketing Award Course: Agenda

This short document outlines the main topics and activities covered during the two-day Level 4 Social Marketing Award Course.

Value For Money Tool User Guide: Smoking

This guide is designed to help users of the Value For Money Tool for smoking and provide links to the evidence used to prepare it.

Value For Money Tool User Guide: Breastfeeding

This guide is desigmed to help users of the Value For Money Tool for Breastfeeding and provide links to the evidence used to prepare it.

Value For Money Tool User Guide: Obesity

This guide is designed to help users of the Value For Money Tool for Obesity and provide links to the evidence used to prepare it.

Value For Money Tool User Guide: Bowel Cancer Screening

This guide is designed to help users of the Value For Money Tool for Bowel Cancer and provide links to the evidence used to prepare it.

Value For Money Tool User Guide: Alcohol

This guide is designed to help users of the Value For Money Tool for Alcohol and provide links to the evidence used to prepare it.

Social Marketing Ethics

This report includes a brief discussion of the definition of ethics and the ethical dilemmas that may occur within social marketing activities.

Some Are More Equal Than Others

This report was the first nationally representative study in Britain to explore public attitudes to health inequalities and the social determinants of health.

Sharpening the Spearhead

This small study examined how a number of former 'Spearhead' Primary Care Trusts understood their customer base in order to tackle health inequalities.

National Occupational Standards: A Short Guide

The NOS play a major role in assuring the quality of social marketing work in the UK.

The Healthy Foundations Lifestages Model (Report 2)

This segmentation model uses consumer insight to inform local and national health activities.

The Healthy Foundations Lifestages Model (Report 1)

This segmentation model uses consumer insight to inform local and national health activities.

Social Marketing Works! A Short Guide for the NHS

This booklet provides a brief overview of the key concepts and principles of social marketing and is invaluable for anyone seeking a concise overview of the discipline.

Social Marketing Glossary

Confused by social marketing terminology and jargon? Our short glossary of social marketing terms will make everything clear!

Social Marketing for Health and Specialised Health Promotion: Stronger Together - Weaker Apart

This discussion paper aims to identify both the common ground and differences between specialised health promotion and social marketing in health.

 

Review of Social Marketing within Public Health Regional Settings

This NSMC report provides a detailed overview of how social marketing has been used across a range of public health issues in England.

Reporting Health Inequalities in the British Print Media

This NSMC report offers one of the most comprehensive examination of how the UK print media reports on health and health inequality issues.

Regional Programme: Final Review

The final report on the achievements of The NSMC's Regional Development and Support programme designed to build social marketing capacity in public health.

Reducing Underage Kerbside Drinking

A report on the outcomes of the Sub21 social marketing project which aimed to decrease kerbside drinking in 13-17 year olds in North Tyneside.

Procuring Social Marketing Services: Quick Reference Guide

This two page quick reference guide tells you succinctly how to procure efficient and effective social marketing resources.

Learning Together: Practice and Progress

This report charts the progress of The NSMC's social marketing learning demonstration sites which ran between 2007 and 2010. This report is the second in a series of three.

Learning Together: From Theory into Practice

This report outlines the progress of The NSMC's social marketing learning demonstation sites which ran between 2007 and 2010. This report is the first in a series of three.

Learning Together: Evaluation and Outcomes

This is the final report outlining the results of The NSMC's learning demonstration sites which ran between 2007 and 2010. This report is the third in a series of three.

It's Our Health

'It's Our Health' was the first national review of helath related campaigns and social marketing in England and was instrumental in the setting up of The NSMC.

Introducing the Social Marketing Planning Guide and Toolkit

This short publication provides a quick guide to The NSMC's Social Marketing Planning Guide and Toolkit microsite.

Effectively Engaging People: Interviews with Social Marketing Experts

Originally produced for the World Social Marketing Conference in 2008, this report features the insights of many of the world's top social marketeers.

Business Success and Employee Wellbeing

This NSMC report argues that there is both an economic incentive and moral imperative for employers to take care of their workers' health.

Building Effective Organisations

This report brings together the key findings from an NSMC study into how public sector organisations can use marketing to bring about behaviour change.

Social Marketing Benchmark Criteria

Based on the original six-point criteria by Alan Andreason, our Benchmark Criteria set out the key elements which comprise every successful social marketing programme.

Beacon Partnership Projects

This booklet outlines the work of the ten Beacon Parternship Projects established by the NSMC to demonstrate best practice in partnership working for social marketing.

Auditing Behaviour Change

This National Audit Office (NAO) report is designed to help government departments implement behaviour change programmes. 

Give It Up For Baby Programme

For further details of the Give it up for Baby programme, download the full case study taken from our ShowCase database of social marketing programmes.

Starter for 10 Resource Pack

Want to know more about social marketing? Download the course outline for our flexible and accessible Starter for 10 Resource Pack here. 

Planning Guide and Toolkit

Our practical Social Marketing Guide and Toolkit will help you develop, plan and deliver behaviour change projects that really work.

Big Pocket Guide to Social Marketing

Packed with real life case studies, this popular guide will give you a good overall understanding of social marketing and how you can use it to change or sustain behaviours.