One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Quitting smoking 'cold turkey' and barriers to using support: Qualitative research

The aim of this research was to:

  • Explore "cold turkey as a method" – in particular, the different meanings, connotations and terminology used around it and why smokers choose it
  • Explore the broader quitting context – understanding smokers' quitting journeys, awareness and perceptions of different quitting smoking methods
  • Understanding smokers' quitting histories – their first and subsequent quit attempts
  • Understand the role of the NHS within this, and any perceived gaps in support available

Contraception among 16+ women: Qualitative research with users

The overall objective of the research with users was to understand the myths, knowledge and attitudes held by 16+ women (and males who influence their decisions) in relation to every form of contraception, identifying gaps or inaccuracies in their knowledge and seeking potential ways to motivate usage. In addition, the research needed to explore the acceptability amongst this audience of "double Dutch" – using a condom as well as another method of contraception, as a method of protecting against pregnancy and STIs.

Achieving these objectives involved exploring:

Employer and employees perceptions about smoking: Qualitative research

The primary role for research among employers was:

  • To understand the level of appetite amongst different types of Employers to provide workplace support for the employees
  • To understand key audiences to target and key decision-making dynamics
  • To understand the most effective way of engaging Employers

The primary role for research among employees was:

  • To understand employees' attitudes to work place initiatives
  • To understand the best way to engage employees

Patient choice research amongst ethnic minorities: Qualitative research

The main research objective was to provide deeper insight into awareness and understanding of patient choice amongst different ethnic minority groups. 

More specifically, the research aimed to:

  • Map the patient decision making process from the point of referral to their actual hospital appointment
  • Explore views of the existing campaign message and information materials in terms of style, tone, language, channels, imagery etc.

Smokefree brand research

The main research objectives were to:

  • Explore how to create an effective communications program which positively influences and engages an R&M target
  • Explore how best to evolve Smokefree into a brand which can lead the positive cause
  • Determining existing associations with Smokefree
  • Exploring how Smokefree might lead the positive cause

Childhood obesity: Qualitative research with key ethnic minority groups

  • The primary research objective was to provide a detailed understanding of cultural issues and the impact of these on awareness, knowledge and attitudes towards healthy eating and physical exercise amongst the key ethnic minority audiences identified.

More specifically, there was a need to understand real behaviour with regard to eating a healthy diet and taking physical exercise and, in particular, understanding of:

1. Current awareness and understanding of:

Pregnant smokers, partners and midwives: Qualitative research on their receptivity to campaign messages

Among pregnant smokers and partners:

  • to explore reactions to the three creative routes and materials Scan, Poisons, and Secrecy
  • to identify the route with the greatest potential to change attitudes and behaviour,
  • to inform the development of this route

Among midwives:

  • to evaluate these materials and those aimed at midwives.

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