One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Topic

Obesity: Scoping research

Overall aim:

To provide an understanding of the population highlighted as having high levels of obesity and to provide insight on their characteristics, motivations and behaviours to help inform the development of focused interventions and social marketing campaigns.

Detail objectives:

To explore:

Experiences and attitudes towards obesity: Exploratory research

Research objectives were to understand:

Current behaviour around diet and activity
Attitudes to losing weight
Needs/ preferences about initiatives to help weight loss in Halifax: what should Healthy Halifax be?

Obesity and men aged 50-64: Qualitative research

Understand motivational factors that will encourage respondents to take control of their diet
Gain insight into their current relationship with health professionals and their understanding of weight services available
Evaluate previous attempts at maintaining a healthy lifestyle and barriers to keeping their lifestyle healthy
Gain knowledge of the respondents environment, socially, in the workplace and in the home

The health of women of child bearing age (WOCBA): Exploratory research

The research set out to understand women's behaviour and attitudes in four areas which have been identified as key drivers affecting foetal health – diet, physical activity and exercise, smoking and drinking alcohol.

In each case objectives were specifically to determine:

NHS health check patient insight: Qualitative research

The objectives of the research were:

Reducing the number of falls among the elderly: Research report

The objective of the quantitative analysis was to identify and profile key target audiences in Doncaster who are at most risk of falling.

The objectives of the focus groups were to explore:

'Strength to change' - male perpetrators of domestic violence: Qualitative research

This research aimed to inform the social marketing campaign planned for Hull, which is underpinned by three key objectives:

To increase the safety of women and children in Hull affected by domestic violence.
To develop a model for engaging with perpetrators of domestic violence in a proactive and productive manner.
To evidence, through the implementation of a robust and longitudinal evaluation process, a reduction in incidence and type of domestic violence offending/re offending in Hull.

'Strength to change' - male perpetrators of domestic violence: Evaluation report

The main objectives of this evaluation were to ensure that the advertising strategy was on track and make recommendations to fine-tune either the creative strategy or media strategy, if required.

COPD and Stroke: Evaluation and Scoping Research

The overall aim of the research was to identify ways forward in developing effective strategies to improve recognition of, and reactions to, symptoms of COPD, Stroke and TIA to ensure appropriate and timely referral into the relevant care pathways in Hull is achieved.

Specific areas for exploration included:

COPD: Quantitative analysis to identify most at risk groups and Qualitative research with them

The objective of the quantitative analysis was to identify and profile key target audiences in Doncaster who are most risk of COPD.

The objectives of the qualitative research were to:

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