One Stop Shop
Smoking: Qualitative insight
- Identify and profile the key target audiences in Doncaster who are most likely to smoke and who are most likely to want to quit smoking.
- Explore the current lifestyle and behaviour of participants, including previous quit attempts.
- Explore awareness, perceptions and experiences of NHS stop smoking products and services
- Explore experiences of quitting using the Doncaster Stop Smoking Service (post "mystery shopping")
- Explore experiences of the service, and provide guidance on possible improvements
Project C Card. Research Presentation. Prepared for Teen Pregnancy Team, Wakefield PCT.
Research was required to find out primarily where young people would prefer to access free condoms, but to also explore the mechanics of how they want to access them and what types of condoms they would like to be made available as well as how awareness of the scheme should be raised.
Contraception and Sexual Health: Qualitative research
- Identify current levels of knowledge and understanding, reasons for not using contraception and attitudes to sexual health.
- Use the research results to inform social marketing communications.
Young people's and their health: Research to inform the development of a specific health micro-site
The research objectives were to explore young people's reactions to:
- the concept of a micro-side aimed specifically at people in Humberside
- a sexual health poster encouraging them to 'Text SAM' or access the micro-site directly
- the relative effectiveness of a range of posters in terms of impact, appeal, relevance, etc.
- the appeal and relevance of a screenshot from the micro-site.
To provide context, young people's attitudes to sexual health and health in general were briefly explored.
Physical activity: Consumer insight
In order to meet the business objectives outlined in the Background section (above), the specific research objectives were to:
Nutrition and oral health of vulnerable and at risk older people: Research report
- To understand the key factors that have a significant impact on the nutrition, oral and dental health of two communities – older, isolated people in Totley & Dore and older members of the Pakistani community in Darnall.
- Establish the most appropriate and potentially effective channels for communicating with older people about their nutritional and oral health needs.
- Understand the key issues and barriers to behavioural change.
- Make recommendations on the scope of a social marketing programme with the objective of improving the nutritional and oral health
Children and young people who use weight management services: Qualitative research
The aim of the project was to:
- Prevent year-on-year weight gain and to achieve weight loss that results in health benefits within the children and young people of Kirklees.
The research aim was to:
- Scope the behaviours and motivational issues related to weight management with the chosen target audience to inform current and future weight management provision in Kirklees.
Within this aim, the research objectives were to:
A qualitative insight into obesity. Adults target group. Kirklees PCT.
The aim of the project was to:
- Prevent year on year weight gain and to achieve weight loss that results in health benefits within the adult population of Kirklees.
The research aim was to:
- Scope the behaviours and motivational issues related to weight management with the chosen target audience to inform current and future weight management provision in Kirklees.
Within these aims, the research objectives were to:
Users of weight management services: Qualitative research
The aim of the project was to:
- Prevent year on year weight gain and to achieve weight loss that results in health benefits within the adult population of Kirklees.
The research aim was to:
- Scope the behaviours and motivational issues related to weight management with the chosen target audience to inform current and future weight management provision in Kirklees.
Within these aims, the research objectives were to: