Adult sexual health campaign: Qualitative research among stakeholders
The core objective of the research was to inform the development of the campaign and its delivery to the public. Specifically, the research set out to explore:
One Stop Shop
If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.
Condom campaign targeting African people living in England: Qualitative research
To test how well a sexual health advertising campaign (including press adverts, posters, and corresponding leaflets) targeting African people living in England, performed against the following strategic objectives:
Youth facing websites: Qualitative research
The business objective for this research was to provide evidence to inform a decision on whether the websites for two campaigns ("Know Your Limits" – alcohol campaign and "Condoms: Essential Wear" – sexual health campaign) could feasibly be incorporated into a potential 'Youth Portal' site. The Youth Portal site would potentially contain information on various topics from government departments. The overarching research objective was to understand the strengths and weaknesses of hosting information on a potential portal-type website, compared to the current arrangements.
FRANK: Qualitative research with vulnerable young people
The research was designed to explore the views of a cross-section of vulnerable young people with a view to:
Frequent and heavy cannabis users: Qualitative research
The specific objectives for this research were to explore, with actual and potential heavy/frequent cannabis users:
Sexual health campaign: Literature review
The research details current data on knowledge, attitudes and beliefs relating to sexual behaviour in adults aged 16-34 and uses this information to recommend the tone, content and preferred media route for the planned Sexual Health Campaign. Lifestyle data of different age groups, particularly in relation to risky behaviours, together with media consumption habits are discussed.
FRANK: Desk research on vulnerable young people
The key focus of the study was to address the question: "Can FRANK make a greater contribution towards increasing the take up of treatment services among vulnerable young people?"
Five specific objectives were identified for the study:
National child measurement programme: Qualitative research
- Understand how parents want the information about their child's weight presented to them
- Identify concerns parents may have about the information within the letters and leaflets
- Gauge understanding of the content and meaning of the information in terms of the National Child Measurement Programme [NCMP] programme, where to go for further information and the healthy living tips
- Understand what expectations parents have as a result of receiving the letters
Child obesity: Segmentation research
The main purpose of the project is to quantify the segments of parents of children aged 2-10 in terms of their attitudes to healthy eating and physical activity, and the behaviours (positive or negative) they demonstrate within these areas, considering socio-economic, ethnic, and geographic differences.
Research with key BME communities around childhood obesity: Qualitative research
The purpose of this study was to provide practical guidelines on developing culturally appropriate interventions targeted at priority ethnic minority communities. It looked at understanding by the Black African, the Bangladeshi and the Pakistani communities in terms of:
- The issues relevant to obesity, such as eating a healthy diet and taking physical exercise, risks of childhood obesity and sources of information on these
- Current eating and physical activity behaviours
- How it would be possible to change behaviour