Adult sexual health campaign: Evaluation research (wave 2)
The key objective of the research was to monitor the effectiveness of the campaign. This broad aim encompasses the following specific goals:
One Stop Shop
If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.
FRANK: Evaluation with those who work with children and young people
The broad objectives of the research were to explore the extent to which front line workers involved with looked-after children and young people feel that FRANK:
Childhood obesity: Desk research
To inform the selection of the most effective interventions to halt the growth in obesity in children, the DH commissioned this research looking into the evidence for the causes of obesity in this age group.
In particular, the DH wish to understand:
Obesity care materials: Qualitative research
The overall research aim was to test two design routes for "The Weight Loss Guide"
Specific aims:
- to help establish the positioning likely to be most widely motivating in encouraging take-up of the service
- to make recommendations for the implementation of the chosen creative route
- to identify motivating elements to help refine executions
Teenage pregnancy strategy: Evaluation tracking survey
Evaluation Objectives
The aims of the evaluation are to assess progress towards the goals of the Teenage Pregnancy strategy and to provide data to assist in the effective implementation of the strategy. Specifically its aims are:
Ruthinking.co.uk campaign: Evaluation research
Specific objectives of the research were to:
- develop a user profile of individuals visiting the RUThinking.co.uk website
- determine reasons for visiting
- establish what visitors thought of the site and how it could be improved
- investigate requirements for future services.
Adult sexual health campaign: Creative development research
The overall objective of the research was to pre-test the creative materials (five press executions and one radio advert) designed for the campaign. Specific research objectives focussed on evaluating and exploring the creative materials in terms of:
- Impact, appeal and interest generated
- Comprehension of message
- Accessibility and relevance for target group
- Credibility and involvement/persuasiveness
- Language and tone of voice
- Detailed views on style, design format and content
'Sexwise': Caller satisfaction survey report
This survey aimed to evaluate the current level of caller satisfaction and to compare this with the previous surveys. Callers to the Helpline were asked to take part in a short interview with an independent interviewer after completing their conversation with the Sexwise adviser.
Teenage pregnancy strategy: Evaluation tracking survey
Evaluation Objectives
The aims of the evaluation were to assess progress towards the goals of the Teenage Pregnancy strategy and to provide data to assist in the effective implementation of the strategy. Specifically its aims were:
Teenage pregnancy in London: Campaign tracking survey
- To measure awareness and recognition of the communications
- To investigate understanding of the message of the communications and perceived relevance of these messages
- To track changes in broad attitudes to sexual behaviour and especially those relating to the specific campaign messages