Particularly if there has been any uncertainty about whether or not a social marketing intervention is what you need, it is probably important to pause and digest your initial thinking and planning and decide whether or not to continue.

If you decide to press ahead, and before moving into the substantial tasks involved in the next scoping stage, then you should consider the next steps and priorities, set out your working assumptions, describe what an initial timeline with key milestones might look like, and identify what you are expecting from people at significant points in the planning process.