We believe that great solutions come from great strategy, and great strategy from great thinking. We have used this thinking to develop a wide range of social marketing programmes for a diverse range of clients, worldwide.

Our goal is always to help you achieve yours: lasting, behavioural change. The six stage programme planning process that we developed for the Learning Demonstration Site programme is now used by nearly all other social marketing agenices. We have put this process into practice with a wide variety of clients including the US Agency for International Development, the Department of Health in England, many NHS organisations in England and Scotland, the Hong Kong Department of Health and a large number of local authorities in the UK.

Although we are best known for working on public health projects such as reducing smoking or tackling obesity, we have also used social marketing to tackle a wide range of other issues. These include encouraging mothers to breastfeed, tackling environmental challenges and improving fire safety.

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Benefits for Your Organisation

From start to finish, our world-leading expertise will guide your strategy and engage your stakeholders to produce powerful and sustainable results. Creative and cost-effective, we can help you think smartly about your audience and design programmes that really meet their needs.


  • The NSMC has been at the forefront of social marketing practice right from the beginning.
  • We have put the process into practice with a wide range of clients across the world.
  • As a Community Interest Company we reinvest all our profits in training and resources to improve the effectiveness of behaviour change programmes.
  • We have access to an unparalleled range of resources and tools to help you get the best out of your programmes.                                                              
  • We offer every client a training and development workshop as we develop our programme, leaving your organisation with the skills and tools to deliver your own programmes into the future.

What Our Clients Say

  • "The NSMC plays a crucial role in raising the standard of social marketing in public health in the UK and abroad."

    Fiona Adshead

    Dr Fiona Adshead

    Formerly of WHO and Deputy Chief Medical Officer of England

  • "The skills and experience of The NSMC were absolutely vital for the successful delivery of our behaviour change projects in Jordan. Their training courses comes highly recommended."

    Robert Cardinalli

    Chief of Party, USAID, Jordan