Here your social marketing intervention goes live. By this point you should have completed the scoping report, used the marketing mix to develop your marketing strategy, pre-tested your interventions, and refined your plans accordingly. This stage will differ for every intervention, but there are a number of key tasks that need to be undertaken to ensure effective implementation.
The tasks you will need to consider include: preparing for the intervention launch; spotting opportunities and dealing with problems during delivery; monitoring and evaluating the process as it unfolds; gathering feedback from staff and stakeholders involved in delivery; and monitoring the wider environment for any changes or developments that might bear upon the intervention.
Depending on the feedback from key stakeholders, you may be required to adjust the implementation plan. A key concern throughout is the successfully delivering the intervention and achieving the desired impact on the target audience’s behaviour within the timescales you have identified.