Introduction to Social Marketing: Agenda for Three-day Course

This short document outlines the main topics and activities covered during the three-day Social Marketing Award Course.

Introduction to Social Marketing

This short document outlines the main topics and activities covered during the two-day Level 4 Social Marketing Award Course.

Social Marketing Ethics

This report includes a brief discussion of the definition of ethics and the ethical dilemmas that may occur within social marketing activities.

Social Marketing Works! A Short Guide for the NHS

This booklet provides a brief overview of the key concepts and principles of social marketing and is invaluable for anyone seeking a concise overview of the discipline.

Social Marketing Glossary

Confused by social marketing terminology and jargon? Our short glossary of social marketing terms will make everything clear!

Regional Programme: Final Review

The final report on the achievements of The NSMC's Regional Development and Support programme designed to build social marketing capacity in public health.

Procuring Social Marketing Services: Quick Reference Guide

This two page quick reference guide tells you succinctly how to procure efficient and effective social marketing resources.

Learning Together: Practice and Progress

This report charts the progress of The NSMC's social marketing learning demonstration sites which ran between 2007 and 2010. This report is the second in a series of three.

Learning Together: From Theory into Practice

This report outlines the progress of The NSMC's social marketing learning demonstation sites which ran between 2007 and 2010. This report is the first in a series of three.

Learning Together: Evaluation and Outcomes

This is the final report outlining the results of The NSMC's learning demonstration sites which ran between 2007 and 2010. This report is the third in a series of three.

It's Our Health

'It's Our Health' was the first national review of helath related campaigns and social marketing in England and was instrumental in the setting up of The NSMC.

Introducing the Social Marketing Planning Guide and Toolkit

This short publication provides a quick guide to The NSMC's Social Marketing Planning Guide and Toolkit microsite.

Social Marketing Benchmark Criteria

Based on the original six-point criteria by Alan Andreason, our Benchmark Criteria set out the key elements which comprise every successful social marketing programme.

Planning Guide and Toolkit

Our practical Social Marketing Guide and Toolkit will help you develop, plan and deliver behaviour change projects that really work.

Big Pocket Guide to Social Marketing

Packed with real life case studies, this popular guide will give you a good overall understanding of social marketing and how you can use it to change or sustain behaviours.