This booklet provides a brief overview of the key concepts and principles of social marketing and is invaluable for anyone seeking a concise overview of the discipline.
The final report on the achievements of The NSMC's Regional Development and Support programme designed to build social marketing capacity in public health.
This report charts the progress of The NSMC's social marketing learning demonstration sites which ran between 2007 and 2010. This report is the second in a series of three.
This report outlines the progress of The NSMC's social marketing learning demonstation sites which ran between 2007 and 2010. This report is the first in a series of three.
This is the final report outlining the results of The NSMC's learning demonstration sites which ran between 2007 and 2010. This report is the third in a series of three.
'It's Our Health' was the first national review of helath related campaigns and social marketing in England and was instrumental in the setting up of The NSMC.
Based on the original six-point criteria by Alan Andreason, our Benchmark Criteria set out the key elements which comprise every successful social marketing programme.
Packed with real life case studies, this popular guide will give you a good overall understanding of social marketing and how you can use it to change or sustain behaviours.