One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Topic

Reducing smoking prevalence in Brinnington, Stockport: Scoping report

The aim of this study was to gather exploratory data to inform a social marketing intervention to increase smoking cessation attempts in Brinnington by increasing quit attempts through NHS-run cessation services.

· Overall, the focus was on building a picture of the current services and reasons for their limited success.

· Recommendations will be made for possible changes and development of cessation services to make them more consumer-oriented.

· Key consumer insight will also be presented which may be able to inform future social marketing interventions.

Increasing school meal uptake in the North East of England: Scoping report

Having previously established the target group for social marketing interventions as parents, in conjunction with head teachers. The objective of this study was to identify attitudes and behaviour patterns in relation to school food and healthy eating amongst this target group.

Smoking in Lewisham: Scoping report

· Using national and local statistics, identify key target audiences that social marketing activity should focus on

· Identify key behavioural influences among target audiences

· Review existing interventions for Stop Smoking Services

· Review potential key stakeholders for the project

· Preliminarily segment the target audience

Happy and healthy in Dudley: Scoping report

This research aimed to:

· Identify the current issue in Dudley regarding fruit and vegetable consumption

· Understand the learning's from national research

· Outline what is currently known about fruit and vegetable consumption in Dudley

· Conduct primary research looking at peoples knowledge, attitudes and behaviour in relation to fruit and vegetable consumption

· Pre-testing research to develop suitable interventions

‘A Dad’s guide to breastfeeding’: Social Marketing Project Report

Objectives included:

Assessing fathers' knowledge of infant feeding;
Gathering information on couples' feeding intentions before birth and practice when baby born;
Evaluating fathers' confidence in supporting partners' breastfeeding;
The extent and quality of parents' communication re. breastfeeding;
An assessment of the pack's content, format, design and tone;
Parents' perception of the impact of the pack on initiation and duration of breastfeeding.

Breastfeeding: Insight report

The main objective for this research was to identify the most appropriate target audience for the proposed campaign and to explore the attitudes and behaviours of those least likely to breastfeed.

Specifically the research was designed to:

MMR vaccine and parental views: Qualitative research

To explore the factors that influence and motivate parents in respect of their decision to have their children immunised against MMR, particularly from hard to reach groups.
The research to be used as the basis for a strategy for a local MMR social marketing campaign.

Physical activity: Consumer insight

In order to meet the business objectives outlined in the Background section (above), the specific research objectives were to:

Nutrition and oral health of vulnerable and at risk older people: Research report

To understand the key factors that have a significant impact on the nutrition, oral and dental health of two communities – older, isolated people in Totley & Dore and older members of the Pakistani community in Darnall.
Establish the most appropriate and potentially effective channels for communicating with older people about their nutritional and oral health needs.
Understand the key issues and barriers to behavioural change.
Make recommendations on the scope of a social marketing programme with the objective of improving the nutritional and oral health

Children and young people who use weight management services: Qualitative research

The aim of the project was to:

Prevent year-on-year weight gain and to achieve weight loss that results in health benefits within the children and young people of Kirklees.

The research aim was to:

Scope the behaviours and motivational issues related to weight management with the chosen target audience to inform current and future weight management provision in Kirklees.

Within this aim, the research objectives were to:

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