Smoking in Lewisham: Scoping report
Summary of findings
In 2006 (Jan to December) 166 smokers accessed the smoking cessation services in Evelyn. 75 of these were successful quits (45%) and 91 unsuccessful. 99 smokers accessed cessation services via their GP. 44 accessed cessation services via a pharmacy.
The data available suggests that:
· The Walk In Centre had the most attempts and successes in 2006/7
· The Waldrum had many attempts in 2005/6 but far fewer in 2006/7.
· The Grove had many more attempts in 2006/7 than 2005/6
· Overall the GP practices had fewer attempts than the pharmacies.
· By far the largest proportion of people accessing Evelyn smoking cessation services come from the White ethnic group (68%). Black African and Caribbean smokers follow this (14%) with Asian smokers having accessed the services the least (2%). There were no Chinese people accessing the service in 2006.
· 89 women accessed smoking cessation services in 2006 compared with 77 men. More men smoke than women in Evelyn, so this statistic also suggests that for an unknown reason men are not accessing the services as much as women.
· The largest age group accessing smoking cessation services from Evelyn are the 35-44 year olds
· There were no pregnant smokers seen by any smoking cessation service in 2006.
Findings from the quantitative research review indentified 6 key segments that should be considered to be the most accessible and practical for the social marketing activity to focus on, these include:
· Parents of asthmatic children
· Parents
· Vietnamese men
· Muslims
· Pregnant women
· Young people
Research questions are outlined in this report, specific to each of these segments.
Research objectives
· Using national and local statistics, identify key target audiences that social marketing activity should focus on
· Identify key behavioural influences among target audiences
· Review existing interventions for Stop Smoking Services
· Review potential key stakeholders for the project
· Preliminarily segment the target audience
Background
In 2007, ten learning demonstration sites were set up by the National Social Marketing Centre with funding from the Department of Health. The aim of which was to help local areas apply and integrate social marketing into their programmes and strategies, whilst helping to develop a robust evidence base for social marketing. The learning demonstration sites are also a key component of the Department of Health’s ‘Ambitions for Health’ strategic framework to build capacity and skills in applying social marketing principles to health interventions.
The learning demonstration sites were based in Primary Care Trusts (PCTs) and local authorities across the country and addressed a wide range of health issues.
The Lewisham smoking pilot project in Kirklees was one of the demonstration sites selected for the programme, which aimed to double the number of residents who smoke from the Evelyn ward, which is the most deprived ward in the borough, to use the local Stop Smoking Service and quit successfully.
Quick summary
The Lewisham smoking social marketing pilot project was one of ten learning demonstration sites, set up by the National Social Marketing Centre with funding from DH, to build capacity and skills in applying social marketing principles to health interventions. This pilot aimed to double the number of Evelyn residents who smoke to use the local Stop Smoking Service and quit successfully.
Research participants
None
Audience Summary
Ethnicity
Mixed
Age
Mixed
Methodology
Methodology
Review of exisiting national and local data and reports relating to smoking.
Detailed region
Lewisham