John is a founding Director of the National Social Marketing Centre and has over twenty years of experience in developing, implementing and evaluating behaviour change programmes in the UK and internationally. He has considerable experience in capacity building in the government and NGO sectors and was responsible for implementing the first major public health behaviour change programme in the UK.
John was recently Deputy Chief of Party for a major USAID project in the Middle East where he was responsible for implementing a major social marketing capacity building programme in Jordan as well as the planning and delivery of over twenty national energy and environmental behaviour change projects in Jordan. John continues to maintain close links with Jordan and currently leads our work on encouraging the uptake of renewable energy products and behaviours in three areas of the Kingdom.
Recently, John has also led on a range of projects including our work with survivors of gender-based violence in South Africa, the development of an a National Healthy Eating Strategy in Abu Dhabi and research into use of Accident & Emergency services in England. John is currently working for the Department of Health and Social Care on post Covid-19 recovery planning.
John is a Senior Fellow of the Royal Society of Public Health.