One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Topic

Encouraging and supporting patients with LTC’s to be more physically active: Qualitative research

NHS London commissioned this research in order to develop an understanding what they can offer health professionals in exchange for supporting their patients, in terms of personal information and advice, to become more active and how NHS London can make it easier and quicker for them to do so effectively.

Specifically the research was commissioned to;

Reducing obesity among students aged 16-24: Programme evaluation

The social marketing objectives of the programme were to achieve:

A halt in the year-on-year rise in overweight and obesity levels within16- to 24-year-olds
Movement of the target group from sedentary behaviour to more active behaviour
Exchange of unhealthy food for quick and healthy food options

The objective of this evaluation was to understand the effectiveness of the interventions that were implemented to achieve these social marketing objectives.

Breastfeeding: Insight report

The main objective for this research was to identify the most appropriate target audience for the proposed campaign and to explore the attitudes and behaviours of those least likely to breastfeed.

Specifically the research was designed to:

Young people and their health: Qualitative research

Not specified, but appear to have been to explore young people's awareness, attitudes and behaviours with regard a number of health-related topics, including:

diet and exercise
weight
emotional health
bullying
smoking
alcohol
drugs

MMR vaccine and parental views: Qualitative research

To explore the factors that influence and motivate parents in respect of their decision to have their children immunised against MMR, particularly from hard to reach groups.
The research to be used as the basis for a strategy for a local MMR social marketing campaign.

Urgent care service: Qualitative research

Research is required to assess the key messages and communication routes to:

Increase awareness of the service
Encourage usage
Ensure the correct usage of the service

Research is also required to:

Illicit tobacco: Qualitative research

To gain insight in to Barnsley residents who buy and sell cheap and illicit tobacco
To explore attitudes to buying and selling cheap and illicit tobacco
To measure the scale of the cheap and illicit tobacco problem in Barnsley
To clearly identify and define market segments within the target audience
To identify potential triggers, motivators and barriers to behaviour change

Teen pregnancy: Qualitative research with teenage mothers

The main objective of the research was to explore how young women responded to finding out they were pregnant, who they talked to, who supported them, and how their behaviours were influenced by local services, including access to sex education and contraception advice.

Specific objectives were to explore:

Smoking cessation services for R+M male workers: Exploratory research

Explore the distinct needs, attitudes and behaviours of the target group, and barriers and motivators to their accessing of services.
Identify current gaps in service provision.
Make recommendations on the future develop of smoking cessation services in Sheffield, and specifically:
Recommend a plan for a successful and sustainable local social marketing strategy, responsive to client needs.

Smoking cessation services: Qualitative research

To pre-test ideas for a social marketing intervention aimed at engaging with Rotherham smokers to encourage them to quit smoking with the aid of the Rotherham Stop Smoking Service.

One Stop Shop

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