One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Topic

Promoting Chlamydia screening through providers: Evaluation report

· Review existing training materials that aim to encourage and equip providers to offer Chlamydia screening and other related sexual health services

· Develop a 'gold standard' training course to help providers develop the confidence and strategies to introduce the topic of Chlamydia screening

· Provide recommendations, based on the project learning, on who should deliver the intervention on an ongoing basis and how it might be communicated to target audiences

Nutrition and oral health of vulnerable and at risk older people: Research report

To understand the key factors that have a significant impact on the nutrition, oral and dental health of two communities – older, isolated people in Totley & Dore and older members of the Pakistani community in Darnall.
Establish the most appropriate and potentially effective channels for communicating with older people about their nutritional and oral health needs.
Understand the key issues and barriers to behavioural change.
Make recommendations on the scope of a social marketing programme with the objective of improving the nutritional and oral health

NHS health check patient insight: Qualitative research

The objectives of the research were:

Awareness and attitudes towards Cancer: Qualitative research

The Specific objectives of the research were to give insight into a range of specific issues: • Awareness of cancer & risks • Knowledge about symptoms • Confirm barriers to seeing a GP • Most effective language to push to seeing a GP – cancer-led v symptoms-led • Most effective type of appeal to push to see a GP – emotional v rational • Examples of existing campaigns – cancer-led (Cancer Chancer) and symptoms-led (Cough Cough):

Cancer symptom awareness among South Asian communities: Qualitative research

The research was conducted in two stages, as follows: 1. Stage one comprised strategic research into attitudes and beliefs about cancer among Indian, Pakistani and Bangladeshi people aged fifty to eighty. 2. Stage Two comprised creative development research, exploring the potential of different communications approaches to engage and motivate the Asian communities.

NHS Health Check screening letter and leaflet: Qualitative research

To gain reactions to the letter and leaflet, and the alternative design routes; To provide guidance on developing these materials to maximise their effectiveness and impact among the target audience.

Chlamydia screening providers: Qualitative research

The overall objective of the research was to understand what will 'move and motivate' screening sites to proactively offer screening to young adults to the level required to meet targets (including capacity needs and needs for building in self-reliance and sustainability).

Adult sexual health campaign: Evaluation research (wave 2)

The key objective of the research was to monitor the effectiveness of the campaign. This broad aim encompasses the following specific goals:

Adult sexual health campaign: Creative development research

The overall objective of the research was to pre-test the creative materials (five press executions and one radio advert) designed for the campaign. Specific research objectives focussed on evaluating and exploring the creative materials in terms of:

Impact, appeal and interest generated
Comprehension of message
Accessibility and relevance for target group
Credibility and involvement/persuasiveness
Language and tone of voice
Detailed views on style, design format and content

Condom campaign targeting African people living in England: Qualitative research

To test how well a sexual health advertising campaign (including press adverts, posters, and corresponding leaflets) targeting African people living in England, performed against the following strategic objectives: