Child internet safety campaign: Evaluation research
GFK was commissioned by COI and DCSF to assess the effectiveness of the new 'Click clever, click safe' campaign amongst both parents and children.
One Stop Shop
If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.
Child internet safety campaign: Creative research
The detailed objectives of the research were to identify: • The most powerful, memorable and actionable expression of the behavioural code • The most engaging and motivating creative idea and execution across print, online, radio and participative executions • The most relevant and informative messages to ignite behaviour change.
Youth facing websites: Qualitative research
The business objective for this research was to provide evidence to inform a decision on whether the websites for two campaigns ("Know Your Limits" – alcohol campaign and "Condoms: Essential Wear" – sexual health campaign) could feasibly be incorporated into a potential 'Youth Portal' site. The Youth Portal site would potentially contain information on various topics from government departments. The overarching research objective was to understand the strengths and weaknesses of hosting information on a potential portal-type website, compared to the current arrangements.