· Measure awareness, perceptions and engagement of the 'Up For It' brand and events
· Measure awareness of other health focused campaigns and whether they had any reported impact upon their lifestyle
· Gauge feedback on the 'Did You Know?' leaflet
· Measure perceptions about current health and behaviours relating to their own health, such as frequency of exercise and alcohol consumption
NHS London commissioned this research in order to develop an understanding what they can offer health professionals in exchange for supporting their patients, in terms of personal information and advice, to become more active and how NHS London can make it easier and quicker for them to do so effectively.
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Specifically the research was commissioned to;
The social marketing objectives of the programme were to achieve:
The objective of this evaluation was to understand the effectiveness of the interventions that were implemented to achieve these social marketing objectives.
Not specified, but appear to have been to explore young people's awareness, attitudes and behaviours with regard a number of health-related topics, including:
In order to meet the business objectives outlined in the Background section (above), the specific research objectives were to:
The aim of the project was to:
The research aim was to:
Within this aim, the research objectives were to:
The aim of the project was to:
The research aim was to:
Within these aims, the research objectives were to:
Overall aim:
To provide an understanding of the population highlighted as having high levels of obesity and to provide insight on their characteristics, motivations and behaviours to help inform the development of focused interventions and social marketing campaigns.
Detail objectives:
To explore:
Research objectives were to understand: