One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Topic

Beating Cervical Cancer: Campaign tracking survey 2009/10

The objectives of the research were to understand the impact of the campaign in terms of:

Awareness of the virus and vaccination
Favourability towards the vaccination
Mothers' and daughters' concerns
Recall of and favourability towards the campaign elements
Message take-out from the campaign

The role of state: Qualitative research into the perceptions of the state regarding the health and wellbeing of its citizens

The key objective for the research was to examine and establish perceptions of the role and reach of the State in the health and wellbeing of its citizens.

Respondents were recruited to represent a range of variables: socio-economic group, age, lifestage and gender.

Key questions included:

'What is the role of the State in your health and wellbeing currently?' (a descriptive measure of the State's role)
'What should be the role of the State in your health and wellbeing in the future?' (a prescriptive measure)

Change4Life on-pack messaging: Qualitative research

The overall objective of the research was to identify which messages and executions 'work' with what products and categories of food and soft drinks. For the purposes of the research, 'work' was defined as:

Change4Life convenience stores pilot project: Evaluation research

The broad aim of this research was to gain a deep understanding of the potential of the fresh fruit and vegetable market in deprived areas of the UK. This understanding could then be used:

To inform the future direction of the Change4Life convenience stores project
As a tool to encourage the sale of healthy food options by convenience store owners/ managers

Specific objectives were to:

Youth smoking interventions in school: Desk research

The objectives for this research were to:

Child obesity: Segmentation research

The main purpose of the project is to quantify the segments of parents of children aged 2-10 in terms of their attitudes to healthy eating and physical activity, and the behaviours (positive or negative) they demonstrate within these areas, considering socio-economic, ethnic, and geographic differences.