To assess any changes in knowledge and behaviour, pre and post face-to-face street surveys were conducted with women aged between 35 and 50 in the intervention area of Ashton Hurst and the comparison area of South Denton.
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Having previously established the target group for social marketing interventions as parents, in conjunction with head teachers. The objective of this study was to identify attitudes and behaviour patterns in relation to school food and healthy eating amongst this target group.
This research aimed to:
· Identify the current issue in Dudley regarding fruit and vegetable consumption
· Understand the learning's from national research
· Outline what is currently known about fruit and vegetable consumption in Dudley
· Conduct primary research looking at peoples knowledge, attitudes and behaviour in relation to fruit and vegetable consumption
· Pre-testing research to develop suitable interventions
The main objective for this research was to identify the most appropriate target audience for the proposed campaign and to explore the attitudes and behaviours of those least likely to breastfeed.
Specifically the research was designed to:
The aim of the project was to:
The research aim was to:
Within this aim, the research objectives were to:
The research set out to understand women's behaviour and attitudes in four areas which have been identified as key drivers affecting foetal health – diet, physical activity and exercise, smoking and drinking alcohol.
In each case objectives were specifically to determine:
The key objective of this research was to ascertain levels of knowledge and attitudes towards breastfeeding before campaign intervention with a particular focus on understanding barriers to breastfeeding and appropriateness of existing support.
Specifically the research was designed to:
Research objectives were as follows:
Specifically, research was needed to shed light on the following: