We are the
National Social Marketing Centre

international experts at behaviour change

Improving lives across the world with social marketing
  • Project Planning & Implementation

    We believe that great solutions come from great strategy, and great strategy from great thinking. We have been at the forefront of social marketing right from the beginning and we help clients to develop genuinely customer-focused solutions to social marketing challenges.

  • Research & Project Evaluation

    Properly understanding your target audience - who they are and what shapes their actions - is fundamental to achieving successful behaviour change. We can help you at every stage of planning, implementing and evaluating your social marketing programme through conducting effective research.

  • Training and Mentoring Services

    Worldwide we have trained over 10,000 participants in social marketing through a range of online and classroom-based courses, workshops and seminars. Designed with your objectives in mind, these courses use our research and best practice social marketing principles to enhance the skills of your team.

Our Resources

Our team have a wealth of experience - and we’re happy to share them with you

  • Social Marketing Training

    Training

    Our Social Marketing Award is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM). This two-day course provides an introduction to the basic principles of social marketing and at the end of the course you will have a thorough understanding of how to develop an effective behaviour change project. 

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  • What is Social Marketing?

    Video

    ​We have a range of videos on our You Tube channel that explain a number of past social marketing projects in detail and cover all aspects of the social marketing process from project inception through to evaluation. In this video Dr. Rowena Merritt, Head of Research at the NSMC provides a brief explanation of what social marketing can achieve. 

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  • Planning Guide and Toolkit

    Toolkit

    Our practical Social Marketing Guide and Toolkit can help you develop, plan and deliver behaviour change projects that work. Drawing on lessons learned through years of research and practical experience, we take you through the six key stages of succesful projects and provide tools and templates to support you through the process.

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  • Big Pocket Guide to Social Marketing

    Publication

    The NSMC shares social marketing best practice through a range of reports, leaflets and documents, many of which are available by free download. If you are new to the subject, download our popular Big Pocket Guide to Social Marketing. This guide outlines what social marketing is and how you can use it to change or sustain behaviours.

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