Improving lives across the world with social marketing
The National Social Marketing Centre
Project Planning & Implementation
We have been at the forefront of social marketing right from the beginning and we help clients to develop genuinely customer-focused solutions to social marketing challenges.
Research & Project Evaluation
We can help you at every stage of your behaviour change project, including planning, implementation and evaluation, by carrying out effective and insightful research.
Training and Mentoring Services
Designed with your objectives in mind, our training courses use our experience and best practice social marketing principles to enhance the skills of your team.
Our Work
International Committee of the Red Cross: Reducing violence against healthcare workers
Learn about our work with the ICRC to reduce violence against healthcare workers using a behaviour change approach.Active Essex - The Find Your Active Campaign
Learn about the assistance we have provided Active Essex with their ambitious project to increase activity levels in Essex, UK,Maximising the uptake of the Covid-19 vaccine
Read about our research into attitudes to the Covid-19 vaccine in Luton in order to maximise its uptake by the local community.
Our Resources
Our team have a wealth of experience - and we’re happy to share them with you
Introduction to Social Marketing
Training
Our Social Marketing Award is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM). This two-day online course provides an introduction to the basic principles of social marketing and at the end of the course you will have a thorough understanding of how to develop an effective behaviour change project.
What is Social Marketing?
Video
We have a range of videos on our You Tube channel that explain a number of past social marketing projects in detail and cover all aspects of the social marketing process from project inception through to evaluation. In this video Dr. Rowena Merritt, Head of Research at the NSMC provides a brief explanation of what social marketing can achieve.
Planning Guide and Toolkit
Toolkit
Our practical Social Marketing Guide and Toolkit can help you develop, plan and deliver behaviour change projects that work. Drawing on lessons learned through years of research and practical experience, we take you through the six key stages of succesful projects and provide tools and templates to support you through the process.
Big Pocket Guide to Social Marketing
Publication
The NSMC shares social marketing best practice through a range of reports, leaflets and documents, many of which are available by free download. If you are new to the subject, download our popular Big Pocket Guide to Social Marketing. This guide outlines what social marketing is and how you can use it to change or sustain behaviours.