NSMC carries out research in A&E

The NSMC has just completed a primary research project to identify the reasons why people go to A&E rather than other urgent care services that may be more appropriate to their needs.  The research is very revealing with many people stating that they judge the waiting time of often over three hours at A&E more favourable than other healthcare alternatives, especially when they believed they would need some form of diagnostic test that would take place in a hospital.

NSMC trains Miyahuma Water Company in Jordan

The NSMC has just finished training the Communications Department of Miyahuna Water company to deliver new household social marketing campaigns over the summer period in Amman, Jordan.  One of the campaigns is aimed at reducing the shower times of young people from 10 minutes to 5 minutes - a particularly hard challenge!  The other two campaigns are aimed at getting households to report faults and conserve water in the kitchen.  The campaigns will be further developed over the next weeks and we will let you know of how they develop.

Hastings campaign to improve school attendance

We will be working with Hastings Opportunity Area (HOA) over the next few months to develop and implement a local social marketing campaign to improve school and college attendance in this vibrant south coast town.  The NSMC have already carried out an evidence review of what types of campaigns works well and why.  We have found that positive campaigns that promote the all the benefits of school are the most effective.

NSMC begins renewable energy projects in Jordan

The NSMC will be working with the King Hussein Foundation in Jordan over the next 12 months to develop three community renewable energy programmes.  Currently Jordan has to import 97% of its energy so there is a real effort going on by all actors in the sector to increase the size of the renewable energy sector. The communities in Beni Kanana, Tafilaha and Amman will receive social marketing and advocacy training which will enable them to develop their own community projects. Funding is being provided by the European Union to implement these new initiatives. 

The NSMC trains Royal Rangers in Jordan

We have just completed a "Train to Deliver" social marketing course for the Jordanian Royal Rangers in Amman.  The Royal Rangers are responsible for protecting Jordan's natural environment and resources.  We have been working with them specifically to develop behaviour change programmes to stop pollution and the theft of Jordan's precious water supplies.  

NSMC working to improve water efficiency in Jordan

The NSMC is now working with the Jordan Social Marketing Center and Tetratech on a USAID funded project to improve water efficiency in households, industry and the service sector in Jordan.  Jordan is a "water poor" country that rations water to nearly all of its population.  Most households are supplied with water once a week this is then stored in water in tanks often on the roof.

Using social marketing to stop people volunteering!

‘You want to stop young people from volunteering in overseas orphanages, shouldn’t it be the other way round?’ This is the usual response I get when I tell people about one of our latest projects.

NSMC back in Jordan

The NSMC is currently working with the Jordan Social Marketing Center (JSMC) on a number of water and energy projects designed to deliver behaviour change on people's use of Jordan's scarce natural resources.  Jordan is one of the most "resource poor" countries in the world and has water rationing across the whole country.  It imports over 97% of all its energy and has experienced challenges over the last few years from high levels of inward migration because of the Syrian civil war.

Breastfeeding Stars

The only time that I recall some of our most successful projects is when I am training and I am using one of a past social marketing interventions to explain or demonstrate a core concept.  One of the most innovative projects of the last decade was the "Be a star" breastfeeding programme.  Based in Lancashire and in partnership with the Little Angels breastfeeding peer support organisation and The Hub, the programme promotes breastfeeding amongst 16- to 25-year-old mothers. 

NSMC Delivers new Social Marketing Strategy for MSF South Africa

We have almost completed a new social marketing strategy for Medecins sans Frrontieres in Rustenburg South Africa.  The project's aim was to increase the number of women who had suffered gender based violence to access new medical and counseling care centers setup close to the towns of the mining belt close to Rustenburg in South Africa.