Going plastic-free for 2017: a social marketing experiment

Our colleague at The NSMC - Dr Rowena Merritt - is attempting to go plastic-free for the whole of 2017. Read her first blog on her experience below:

Rowena writes:

Have you ever thought about how much plastic you throw away each week? Maybe this thought crosses your mind when you look at your overflowing recycling bin, or maybe it is not something you have thought about before.

Why is behaviour change so difficult?

To coincide with the launch of our new website, I was asked to write a blog around the topic of why behaviour change is so difficult. My response was “I would love to”, and ideas immediately started running through my head about what I could write …until I got another email.