This project aimed to increase exclusive breastfeeding at six to eight weeks among women who initiate breastfeeding, and to increase the length of time that mothers breastfeed (exclusively and partially) to six months and beyond.
NHS Stockport set out to increase the number of residents (particularly men and women with preschool age children) accessing smoking cessation services in Brinnington, an estate in the north of Stockport with a particularly high smoking prevalence.
The It's not OK campaign is a community-driven effort to reduce family violence in New Zealand. It is about challenging attitudes and behaviour that tolerate any kind of family violence.Â
Vitality is a holistic health and wellbeing service for South West Essex, which supports individuals to improve their health by making simple lifestyle changes.
The service was developed as a result of a research exercise to understand barriers to quitting smoking. However, this research identified that residents did not want a service directed only at smoking cessation. Instead they wanted a lifestyle programme that integrated healthy eating, smoking cessation, exercise and alcohol advice.
In 2006, 32.6 per cent of people in Knowsley were defined as being current smokers. To tackle this, a unique partnership was established in 2006 between NHS Knowsley, Knowsley Council and the Roy Castle Lung Cancer Foundation's 'Fag Ends'.
This project was the third part of a social marketing campaign commissioned by The Modernisation Initiative, a three-year programme funded by Guy's and St Thomas' Charity to improve healthcare in Lambeth and Southwark. The project aimed to encourage blood pressure checks among white men aged 35 to 65.
The DaSH (Design and Sexual Health) programme was an innovative partnership between Design Options and Gateshead PCT to design a new genito-urinary medicine and sexual health service for Gateshead.
Without its own service, residents of Gateshead had to travel to Newcastle or South Shields to be tested and treated for sexually-transmitted infections. Recognising the problem, the Department of Health provided funding to develop a new service in Gateshead.
As part of their PRIME programme to reduce health inequalities in the area, NHS Birmingham East and North (NHS BEN) worked in partnership with healthcare consultancy Dr Foster Intelligence to design and deliver a social marketing campaign to reduce smoking prevalence in male routine and manual workers, aged 35 to 55 and living in deprived wards of the NHS BEN area.
South East London Cancer Network's Spot of Sun campaign aimed to raise awareness of the risk factors associated with the development of skin cancer and the early signs of skin cancer, and to promote risk-modifying behaviour among four at-risk groups: sunbed users, young male sun lovers, over-50 male sun lovers, and parents of school-age children.