ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Breast Aware

This project, which was jointly funded by NHS Tameside and Glossop and Tameside Metropolitan Borough Council (MBC), aimed to increase early cancer detection and reduce late presentations and death rates of breast cancer by encouraging women aged 35 to 50 to be breast aware.

Cancer Service providers Women North West

Vitality

Vitality is a holistic health and wellbeing service for South West Essex, which supports individuals to improve their health by making simple lifestyle changes.

The service was developed as a result of a research exercise to understand barriers to quitting smoking. However, this research identified that residents did not want a service directed only at smoking cessation. Instead they wanted a lifestyle programme that integrated healthy eating, smoking cessation, exercise and alcohol advice.

Obesity Physical activity Smoking Men Pregnant women Women South East

Lose the Fags

NHS Stockport set out to increase the number of residents (particularly men and women with preschool age children) accessing smoking cessation services in Brinnington, an estate in the north of Stockport with a particularly high smoking prevalence.

Smoking Men Parents Women North West