The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.
California Project LEAN’s (CPL) 'Successful Students Through Healthy Food Policies' programme used a social marketing approach to move local school board members to establish and enforce school nutrition policies.
The aim of this project was to use a social marketing approach to help the three local authorities – Gateshead, Sunderland and South Tyneside – increase uptake of school meals.