The NSMC has worked with leading health economists and NICE to develop a suite of online Value for Money Tools which will help practitioners and commissioners to calculate the value for money of their social marketing and behaviour change programmes. This guide is intended to help users of the alcohol intervention tool and to provide links to the relevant evidence used to prepare it.

Key Concept

'The percentage of people achieving the (alcohol-related) behaviour change may be increased if a family or community multiplier can be shown.'


This guide is designed to help users of the Value For Money Tool for Alcohol and provide links to the evidence used to prepare it.

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