This report, published in 2009, gives a snapshot in time of how social marketing was being used within public health. It was intended to inform policy makers, commissioners and health professionals about levels of understanding, knowledge and practice of social marketing within former Primary Care Trusts. The report identified opportunities to support the development of knowledge, skills and capacity in social marketing aimed at improving the delivery of services within public health.

Key Insight

'Most respondents saw social marketing as a valuable way of gaining meaningful insights into customer needs...and bringing about meaningful behaviour change. Others dismissed it as simply the latest 'buzz word'.'


This NSMC report provides a detailed overview of how social marketing has been used across a range of public health issues in England. The report contains a number of interviews with social marketing practitioners.

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