A report on the Sub21 social marketing project, which aimed to reduce the prevalence of kerbside drinking amongst 13-17 yea olds in parts of Wallsend, Howdon and Battle Hill in North Tyneside. The report contains the results of an independent outcome evaluation of the project and concludes that it made major progress in meeting its objectives.

Key Conclusion

'The project achieved a reduction in the proportion of female respondents reporting buying alcohol in off licences from 19.2% pre to 7.5% post; a difference which nears statistical significance.'


A report on the outcomes of the Sub21 social marketing project which aimed to decrease kerbside drinking in 13-17 year olds in North Tyneside.

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