One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Smokefree brand research

The main research objectives were to:

  • Explore how to create an effective communications program which positively influences and engages an R&M target
  • Explore how best to evolve Smokefree into a brand which can lead the positive cause
  • Determining existing associations with Smokefree
  • Exploring how Smokefree might lead the positive cause

Childhood obesity: Qualitative research with key ethnic minority groups

  • The primary research objective was to provide a detailed understanding of cultural issues and the impact of these on awareness, knowledge and attitudes towards healthy eating and physical exercise amongst the key ethnic minority audiences identified.

More specifically, there was a need to understand real behaviour with regard to eating a healthy diet and taking physical exercise and, in particular, understanding of:

1. Current awareness and understanding of:

Pregnant smokers, partners and midwives: Qualitative research on their receptivity to campaign messages

Among pregnant smokers and partners:

  • to explore reactions to the three creative routes and materials Scan, Poisons, and Secrecy
  • to identify the route with the greatest potential to change attitudes and behaviour,
  • to inform the development of this route

Among midwives:

  • to evaluate these materials and those aimed at midwives.

HPV attitudinal research

The overall research objectives were:

  • to understand how to most effectively communicate with 15-18 year old girls regarding the continuous catch up programme (Wave 1)
  • to understand the experiences of the immunisation programme and associated communications (Waves 2 and 3)

Sexual health 'retail therapy' pilot: Evaluation research

The main objective was to evaluate initial “design and content” ideas for the pilot to assist the development of intervention activity/processes that are as effective as possible.

Chlamydia screening and sexual health: Research with young people

The overall objective of this strand of the research was to inform the development of an appropriate and compelling marketing campaign that supports the NCSP and drives the target audience towards its use.

Baby and toddler nutrition: Qualitative research with key ethnic minority groups

The primary objective for the above qualitative research was to provide insight into attitudes and behaviours surrounding early feeding amongst five ethnic minority communities and to look at any barriers that currently exist around safe feeding with the view to ultimately designing interventions aimed at parents.

More specific research objectives were identified to facilitate understanding of:

Information for the public about PCTs: Qualitative research

The research was intended to explore understanding of messages about PCTs. In particular:

  • what do people know about PCTs and what do they want to know?
  • what language should be used to help people understand the role and function of PCTs?
  • how interested are people in becoming more involved in shaping their local health system?