If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Chlamydia screening and sexual health: Research with young people

The overall objective of this strand of the research was to inform the development of an appropriate and compelling marketing campaign that supports the NCSP and drives the target audience towards its use.

Adult sexual health campaign: Evaluation research (wave 2)

The key objective of the research was to monitor the effectiveness of the campaign. This broad aim encompasses the following specific goals:

FRANK: Evaluation with those who work with children and young people

The broad objectives of the research were to explore the extent to which front line workers involved with looked-after children and young people feel that FRANK:

Teenage pregnancy strategy: Evaluation tracking survey

Evaluation Objectives

The aims of the evaluation are to assess progress towards the goals of the Teenage Pregnancy strategy and to provide data to assist in the effective implementation of the strategy. Specifically its aims are:

Ruthinking.co.uk campaign: Evaluation research

Specific objectives of the research were to:

  • develop a user profile of individuals visiting the RUThinking.co.uk website
  • determine reasons for visiting
  • establish what visitors thought of the site and how it could be improved
  • investigate requirements for future services.

Adult sexual health campaign: Creative development research

The overall objective of the research was to pre-test the creative materials (five press executions and one radio advert) designed for the campaign. Specific research objectives focussed on evaluating and exploring the creative materials in terms of:

  • Impact, appeal and interest generated
  • Comprehension of message
  • Accessibility and relevance for target group
  • Credibility and involvement/persuasiveness
  • Language and tone of voice
  • Detailed views on style, design format and content

'Sexwise': Caller satisfaction survey report

This survey aimed to evaluate the current level of caller satisfaction and to compare this with the previous surveys. Callers to the Helpline were asked to take part in a short interview with an independent interviewer after completing their conversation with the Sexwise adviser.

Teenage pregnancy strategy: Evaluation tracking survey

Evaluation Objectives

The aims of the evaluation were to assess progress towards the goals of the Teenage Pregnancy strategy and to provide data to assist in the effective implementation of the strategy. Specifically its aims were:

Teenage pregnancy in London: Campaign tracking survey

  • To measure awareness and recognition of the communications
  • To investigate understanding of the message of the communications and perceived relevance of these messages
  • To track changes in broad attitudes to sexual behaviour and especially those relating to the specific campaign messages