If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

DEFRA water saving campaign: Evaluation research

The overall aim of the research was to evaluate the success of the water saving campaign, by way of conducting a pre and post campaign measure, with options for conducting further waves of research over the next three to four years.

Specifically, the research assessed:

  • Awareness and recognition of the campaign
  • Attitudes and behaviour towards saving water in the home
  • Differences in awareness and attitudes by segments being targeted from the Defra
  • Attitudinal segmentation

Change4Life convenience stores pilot project: Evaluation research

The broad aim of this research was to gain a deep understanding of the potential of the fresh fruit and vegetable market in deprived areas of the UK.  This understanding could then be used:

  • To inform the future direction of the Change4Life convenience stores project
  • As a tool to encourage the sale of healthy food options by convenience store owners/ managers

Specific objectives were to:

Child development programme: Qualitative research with parents

The research was required to map parents’ needs at the various developmental milestones and to assess how well the current programme meets these needs.

Varicella (chickenpox): Qualitative research on new childhood vaccinations

Qualitative research was commissioned to understand attitudes towards the potential new vaccine, including identifying any potential barriers to take-up, in order to help provide guidance for its introduction and to inform the development of communications around the new vaccine. 

Specifically, the objectives of the research were to explore:

 

National child measurement programme: Desk research

The purpose of this report is to clearly list the types of questions that parents of children in Reception and Year 6 are likely to ask a health professional if concerned about their child’s result.

Respiratory and hand health among mothers: Qualitative research

The overall purpose of the research was to examine reactions of the target audience to the creative ideas against the campaign objectives and ascertain their potential to prompt the desired response.

Extending maternity choices: Insight desk research

The overall aim was to synthesise the current evidence on the knowledge and attitudes in relation to choices in maternity provision.  Within this aim, the review was required to address the following objectives:

Childhood obesity: Qualitative research with key ethnic minority groups

  • The primary research objective was to provide a detailed understanding of cultural issues and the impact of these on awareness, knowledge and attitudes towards healthy eating and physical exercise amongst the key ethnic minority audiences identified.

More specifically, there was a need to understand real behaviour with regard to eating a healthy diet and taking physical exercise and, in particular, understanding of:

1. Current awareness and understanding of:

Pregnant smokers, partners and midwives: Qualitative research on their receptivity to campaign messages

Among pregnant smokers and partners:

  • to explore reactions to the three creative routes and materials Scan, Poisons, and Secrecy
  • to identify the route with the greatest potential to change attitudes and behaviour,
  • to inform the development of this route

Among midwives:

  • to evaluate these materials and those aimed at midwives.

HPV attitudinal research

The overall research objectives were:

  • to understand how to most effectively communicate with 15-18 year old girls regarding the continuous catch up programme (Wave 1)
  • to understand the experiences of the immunisation programme and associated communications (Waves 2 and 3)