If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Encouraging parental engagement with their children: Campaign research

The main aim of this research was to evaluate the creative routes against the campaign objectives and to provide recommendations for longer-term developments of the interventions, should further versions be produced in 2010/2011.

Social care workers and the swine flu vaccination: Qualitative research

The research was designed to understand: • Awareness and knowledge of Pandemic flu/Swine Flu • Levels of concern about Pandemic flu • Changes in RHH behaviour & other procedures since the start of Swine Flu • How information is currently disseminated and any gaps • Current information sources and their credibility / trustworthiness • Knowledge of and attitudes towards the Swine Flu vaccination • Barriers to take-up of the vaccination • Attitudes to proposed and existing communications.

Encouraging higher risk drinkers to reduce consumption to safer levels: Campaign report

There were 4 key objectives for this research:

  1. To explore a range of propositions to determine a core proposition territory for the social marketing campaign 
  2. To explore and evaluate creative routes to determine the most effective route (including health harm messages) 
  3. To evaluate the most appropriate channels and brands for the messages 
  4. To evaluate the role of further information and support (including the customer relationship management journey)

Young people Alcohol Segmentation: Scoping study

The specific research objectives were:

  1. To validate understanding around young people and parents and alcohol
  2. To understand the relationship between attitudes and motivations associated with alcohol consumption behaviour for both children/young people and parents/carers
  3. Provide baseline data for KPIs in terms of attitudes and behaviour for future tracking during the lifetime of the programme
  4. To understand whether and how the attitudes and behaviours of children/young people and parents/carers are related within the same household

DEFRA water saving campaign: Evaluation research

The overall aim of the research was to evaluate the success of the water saving campaign, by way of conducting a pre and post campaign measure, with options for conducting further waves of research over the next three to four years.

Specifically, the research assessed:

  • Awareness and recognition of the campaign
  • Attitudes and behaviour towards saving water in the home
  • Differences in awareness and attitudes by segments being targeted from the Defra
  • Attitudinal segmentation

Shingles vaccine: Qualitative research to inform the introduction of the Herpes Zoster vaccine and communications to encourage its take-up

The research was required to explore:

  • public understanding and views of shingles
  • reactions to the idea of a vaccine
  • how people relate it to the flu jab and other injections
  • the barriers to take-up
  • the benefits and motivations
  • the views of nurses

 

NHS Health Check screening letter and leaflet: Qualitative research

To gain reactions to the letter and leaflet, and the alternative design routes; To provide guidance on developing these materials to maximise their effectiveness and impact among the target audience.

Healthy foundations lifestage segmentation: Quantitative research report

This research consisted of a quantitative segmentation followed up by qualitative research.  The objectives of the quantitative research were to develop a fully robust and quantified, strategic and holistic population based health segmentation for England.

Obesity care materials: Qualitative research

The overall research aim was to test two design routes for “The Weight Loss Guide”

Specific aims:

  • to help establish the positioning likely to be most widely motivating in encouraging take-up of the service
  • to make recommendations for the implementation of the chosen creative route
  • to identify motivating elements to help refine executions