One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Breastfeeding: Qualitative research into the behaviours, attitudes, relationships and barriers among health professionals, partner organisations and residents

Research objectives were as follows:

  • In order to develop and deliver a successful social marketing campaign it is crucial that the PCT first understands the target audiences.
  • More specifically to gain insight into the behaviours, attitudes, relationships, barriers and resistance to breastfeeding among professionals, partner organisations and residents within North Halifax.

Specifically, research was needed to shed light on the following:

A social norms approach for Change4Life: Qualitative research

The overall objective of the research was to inform understanding of the potential value of a ‘social norms’ approach (in terms of engaging the audience, influencing behaviour and driving HTK completion) and any parameters around how this type of messaging needs to be delivered for best impact. In addition, the research aimed to provide an assessment of the relative strength of different executions and concepts.

Aspirations of children in care: Qualitative research

• To explore young people in care’s aspirations for the future and the support they receive to realise these aspirations • To understand foster carers’ thoughts about supporting their foster children’s aspirations

Smokefree cars and homes: Qualitative research

The main objectives were to: 1. Explore in-depth attitudes and behaviours in relation to SHS in terms of benefits/drawbacks, imagery, language, perceived dangers, barriers to behaviour change 2. Evaluate existing campaigns to develop new platforms to encourage behaviour change in terms of which messages, tone, imagery, intervention strategies are most motivating

Access to maternity services: Qualitative research

Formative stage • Conducted with 10 x women in long cooking-based session in children’s centre • Mix of discussion and practical in order to evaluate concept properly Pilot • Implementation targeting “group rejectors” • Launch area predom. S.

Evaluation of WOCBA (women of child bearing age) food initiative

The Specific objectives of the research for each of the pilots were to: 1. Describe the pilots as they unfolded, including how participants experienced them, and draw out learning about how implementation can be improved upon when the projects are rolled out 2. Assess the extent to which each of the pilots has achieved its aims, such as changes in attitudes, motivation and behaviours amongst participants 3. Assess the extent to which any unintended outcomes have occurred (both positive and negative) 4.

Child internet safety campaign: Evaluation research

GFK was commissioned by COI and DCSF to assess the effectiveness of the new ‘Click clever, click safe’ campaign amongst both parents and children.

Encouraging parental engagement with their children: Campaign research

The main aim of this research was to evaluate the creative routes against the campaign objectives and to provide recommendations for longer-term developments of the interventions, should further versions be produced in 2010/2011.

Change4Life convenience stores pilot project: Evaluation research

The broad aim of this research was to gain a deep understanding of the potential of the fresh fruit and vegetable market in deprived areas of the UK.  This understanding could then be used:

  • To inform the future direction of the Change4Life convenience stores project
  • As a tool to encourage the sale of healthy food options by convenience store owners/ managers

Specific objectives were to:

Child development programme: Qualitative research with parents

The research was required to map parents’ needs at the various developmental milestones and to assess how well the current programme meets these needs.