If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Breastfeeding: Insight report

The key objective of this research was to ascertain levels of knowledge and attitudes towards breastfeeding before campaign intervention with a particular focus on understanding barriers to breastfeeding and appropriateness of existing support.

Specifically the research was designed to:

Breastfeeding: Qualitative research

  1. Identify key target population in Doncaster who are less likely to breastfeed.
  2. Identify the barriers to breastfeeding, and explore how these could be reduced. Specifically, to explore:
  • the environmental and cultural issues around breastfeeding in Doncaster, including the influence of family and friends  
  • the sources of information and education about breastfeeding and what the most effective forms of communication are
  • the experiences of the practical help and support offered to new mothers by the NHS and other agencies

Breastfeeding: Qualitative research into the behaviours, attitudes, relationships and barriers among health professionals, partner organisations and residents

Research objectives were as follows:

  • In order to develop and deliver a successful social marketing campaign it is crucial that the PCT first understands the target audiences.
  • More specifically to gain insight into the behaviours, attitudes, relationships, barriers and resistance to breastfeeding among professionals, partner organisations and residents within North Halifax.

Specifically, research was needed to shed light on the following:

University students and Alcohol: Qualitative research

This research aims to give further insight into the motivations and values of first year students at Huddersfield University with regard to alcohol consumption.

The Joint Alcohol Initiative wish to understand:

Alcohol related behaviours: Exploratory research

This research assesses the role that alcohol plays in the lives of those who routinely consume higher amounts of alcohol than recommended by the Government’s ‘safe drinking’ guidelines.

It seeks to understand the underlying motivators and values that lie behind binge drinking, and to identify whether it is possible, and how, to:

Alcohol consumption among young people in Hull: Qualitative research

  • Help understand the scope and level of alcohol consumption among the younger population of those living and spending time in Hull.
  • Identify some of the characteristics of Hull’s young people who drink and to compare the findings against other research undertaken around this subject.
  • Identify suitable ways to educate, help and provide interventions (where appropriate) around the subject of alcohol misuse for young people in Hull.

Alcohol in the workplace: Exploratory research

To identify the level of need and support required by local business to address alcohol misuse in the work place. (This was cited as ‘one of the aims’ of the research. However, no others were specified.)

Reducing excessive drinking among females: Exploratory research

In support of the overall project objective (see ‘Background’ above) the specific research objectives were to:

Awareness and attitudes towards Cancer: Qualitative research

The Specific objectives of the research were to give insight into a range of specific issues: • Awareness of cancer & risks • Knowledge about symptoms • Confirm barriers to seeing a GP • Most effective language to push to seeing a GP – cancer-led v symptoms-led • Most effective type of appeal to push to see a GP – emotional v rational • Examples of existing campaigns – cancer-led (Cancer Chancer) and symptoms-led (Cough Cough):