Welcome to the CIM Social Marketing Group


Chartered Institute of MarketingSocial marketing often gets confused with social media, but it is not the same. Although the principles of commercial marketing still apply and communication has a big role to play, the focus is different. Social marketing is about changing behaviour for the benefit of the consumer or society as a whole and developing a range of activities that do this.

The Chartered Institute of Marketing (CIM) and The National Social Marketing Centre have a shared interest in social marketing and have formed a working relationship to develop and share our skills, experiences and knowledge with marketing practitioners, working in both the public and private sectors.

The Social Marketing Group aims to share 'best practice', the latest news and provide opportunities to update your skills and knowledge and contribute to the debate on the ethical dilemmas between how marketing can help sell products and grow businesses and the impact that has on social issues.

Join the Social Marketing Group.

Find out more about marketing theory and practices and the Chartered Institute of Marketing.