Discover how we developed programmes to reduce water and electricity consumption and manage solid waste in Jordan.

The Problem

Water and electricity are both in short supply in Jordan and are coming under growing pressure as the population increases. Jordan also faces a major challenge in managing solid waste. USAID identified the potential of social marketing to assist in the development of a range of sustainable behaviour change projects that would tackle these challenges over the long term and be delivered by Jordanian nationals.

What We Did


We developed a tailored training programme to build the capacity of Jordanian institutions and individuals to deliver social marketing projects. Training was provided to around 100 individuals.


We then worked with these organisations and individuals to develop a range of social marketing projects that would tackle solid waster and the current overuse of water and electricity in Jordan


In order to create social marketing capacity in Jordan the behaviour change projects were delivered by Jordanian institutions. However, NSMC staff acted as mentors, guiding and advising where required.

What Our Clients Say

  • "The skills and experience of The NSMC were absolutely vital for the successful delivery of our behaviour change projects in Jordan. Their training courses comes highly recommended."

    Robert Cardinalli

    Chief of Party, USAID, Jordan

What We Achieved

The six month training course led to the creation of a number of live and ongoing social marketing programmes in Jordan, including;

The Royal Scientific Society of Jordan carried out a water conservation project that saved 100,000m3 of water in the first year. Rather than relying solely on technical solutions to conserve water, the project also created a cadre of conservation advocates drawn from the youth of the population who work within their communities to improve water conservation behaviours.

Greentech LLC's energy conservation project installed 'smart' temperature gauges in offices which alert staff when air conditioning temperatures are not optimal. In the first year, participating businesses saw their average monthly electricity usage decrease by 8%.

The Queen Rania Training Academy provided environmental training to nearly 120 Jordanian teachers. The training focused on helping teachers introduce environmental themes into their lessons as well as practical activities for their schools.  These activities addressed a range of environmental challenges such as saving water and electricity, reducing littering and providing school gardens.

Our training course was also translated in Arabic, incorporating culturally appropriate case studies following feedback from participants. The aim is that those already trained in social marketing use this material to train other Jordanians.