Masterclass for Senior Managers & Policy Makers

Helping you achieve sustainable behaviour change

Learn how managers and decision makers can use social marketing to promote social good. This masterclass is offered as either a 60 minute breakfast seminar or a half-day seminar in your offices. Jeff will cover a range of topics including:

  • Understanding the nature of marketing and how it can be used effectively in the public and not-for-profit sectors.
  • Examples from around the world of the impact of social marketing and cost savings in the public and not-for-profit sectors.

For further information, please contact office@thensmc.com

  • An understanding of how marketing concepts can enhance the delivery of social programmes.
  • How to develop citizen-centric planning and service delivery.
  • How to ensure that all services are based on a deep understanding of what people want and need.
  • How to make service delivery responsive and cost effective.

This masterclass has been developed to provide senior policy staff, politicians and planners have an effective knowledge of the key concepts of how social marketing can deliver organisational and social good.

Speaker

Professor Jeff French is a global thought leader in the fields of behavioural influence, social marketing, social programme planning and social communications. Jeff has published over 90 academic papers and five books. He is a visiting professor at Brighton University and a Fellow at Kings College London University and teaches at six other universities.

 

 

Syllabus

In his masterclass, Jeff will cover:

  • Understanding the nature of marketing and how it can be used effectively in the public and not-for-profit sectors.
  • Creating social value, delivering it for citizens and evaluating Return on Investment and Value for Money.
  • The five key principles of social marketing.
  • Examples from around the world of the impact of social marketing and cost savings in the public and not-for-profit sectors. 
The value of social marketing

Behavior Change That Creates Value For Your Audience - Jeff French - Agents of Change Summit

Listen to Professor Jeff French explain how social marketing can add value to social programmes.

What Our Clients Say

  • "The NSMC is at the forefront of social marketing thinking."

    Katherine Wilson

    Communincations Implementation Manager, National Patient Safety Agency

  • "The skills and experience of The NSMC were absolutely vital for the successful delivery of our behaviour change projects in Jordan. Their training courses comes highly recommended."

    Robert Cardinalli

    Chief of Party, USAID, Jordan