Developing Effective Social Marketing Interventions
Helping you achieve sustainable behaviour change
This course is aimed at anyone who has completed an introductory course in social marketing and wants to learn more about social marketing. This one-day course will teach you how to use the widely-used and respected NSMC Planning Model to develop and implement your own social marketing projects.
- Next course: July 2017.
- Duration: 1 day.
- Intermediate Level.
- Held at The NSMC's office in central London or via webcast.
- Course cost: £295 (excluding VAT).
For information on the date of the next course please contact: firstname.lastname@example.org
Learn how Primary and Secondary Research can be used to identify key insights that can be used to change behaviours with your target audience.
- Running successful co-creation workshop events with your target audience.
- Engagement tools to develop key partnerships with key stakeholders.
- Using the four social marketing levers to achieve behaviour change.
- Testing your social marketing interventions and developing a monitoring and evaluation framework.
- Understanding the ethical dimension of social marketing.
The course is designed for anyone who wants to develop and implement their own social marketing interventions using existing research.
The course will also benefit people working in related disciplines who want to specialise in social marketing or behaviour change project work.
John Bromley is a founding Director of The NSMC and has over 20 years of experience in developing, implementing and evaluating behaviour change programmes, including the first major public health behaviour change programme in the UK.
John is also an experienced trainer who has worked in both the UK and abroad, including the USA, Croatia and Zimbabwe.
The main topics covered are:
- Understanding research to identify key behavioural insights.
- Developing effective stakeholder engagement strategies.
- Working with the target audience to develop your intervention.
- Understanding the four social marketing domains - Inform, Educate, Support and Design & Control.
- Pre-testing and ensuring that your intervention is fit-for-purpose.
- Preparing an effective monitoring and evaluation framework.
In this short video, Rowena Merritt from The NSMC explains how social marketing was used to reconfigure breast screening services in the London Borough of Tower Hamlets and how this contributed to a substantial increase in the uptake of the service by residents.