Social Marketing Project Planning & Implementation
Our goal is always to help you achieve yours: lasting, behavioural change. The six stage programme planning process that we developed for the Learning Demonstration Site programme is now used by nearly all other social marketing agenices. We have put this process into practice with a wide variety of clients including the US Agency for International Development, the Department of Health in England, many NHS organisations in England and Scotland, the Hong Kong Department of Health and a large number of local authorities in the UK.
Although we are best known for working on public health projects such as reducing smoking or tackling obesity, we have also used social marketing to tackle a wide range of other issues. These include encouraging mothers to breastfeed, tackling litter and encouraging responsible gambling.