The NSMC's Value for Money tools will help you calculate the cost-effectiveness of social marketing and behaviour change programmes in five key health areas: smoking, breastfeeding, alcohol, obesity and bowel cancer. Created in Excel, the tools can be downloaded and used offline to allow you to tailor them to your particular circumstances. 

Developed in consultation with leading health economists and NICE, the tools go beyond costs to the NHS, to include wider impacts, for example costs to the local fire service from smoking-related fires, money saved by individuals from stopping smoking, or gains to employers from reduced employee absences.

Estimating the value for money of proposed social marketing and behaviour change programmes can be invaluable at the commissioning and planning stage, but will also help you evaluate the cost-effectiveness of interventions after they are complete.