Case Studies
‘By sharing good practice we hope to encourage a culture of collaborative learning, thereby enhancing the effectiveness of behaviour change initiatives and saving valuable costs.’
Denise Ong, The NSMC
As a Centre of Excellence for social marketing, The NSMC has developed this online case study database as a valuable resource for practitioners and commissioners looking to showcase their work, gain and share learning and network with others. The database includes initiatives aimed at influencing a range of behaviours (from smoking to active travel) and target audiences (from young people to health professionals).
Each case study has been assessed against The NSMC’s benchmark criteria and demonstrates clear behavioural outcomes. Case studies are structured around the six stages of the planning process. This way users can follow the journey teams took and find detailed information on the ‘how’ of delivering a social marketing intervention, as well as outcomes achieved. This helps to inform future work and avoid duplication of efforts, particularly in lengthy scoping research.
Director's choice
Vitality
Vitality is a holistic health and wellbeing service for South West Essex, which supports individuals to improve their health by making simple lifestyle changes.
The service was developed as a result of a research exercise to understand barriers to quitting smoking. However, this research identified that residents did not want a service directed only at smoking cessation. Instead they wanted a lifestyle programme that integrated healthy eating, smoking cessation, exercise and alcohol advice.