The NSMC has worked with leading health economists and NICE to develop a suite of online tools. These will help practitioners and commissioners to calculate the value for money of their social marketing and behaviour change programmes. This guide is intended to help users of the smoking tool and to provide links to the evidence used to prepare it.

Key Concept

'The tools go beyond costs to the NHS to include wider societal costs. Designers of stop smoking programmes will be able to examine the money saved by individuals from stopping smoking and gains to employees from reduced employee absences.'

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This guide is designed to help users of the Value For Money Tool for smoking and provide links to the evidence used to prepare it.

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