The NSMC has worked with leading health economists and NICE to develop a suite of online Value for Money tools which will help practitioners and commissioners to calculate the value for money of their social marketing and behaviour change programmes. This guide is intended to help users of the obesity tool and provide links to the relevant evidence used to prepare it.

Key Concept

'It is assumed that after maintaining health improvement for ten years, people who have persisted to that point will continue with the level of improved health risk.'

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This guide is designed to help users of the Value For Money Tool for Obesity and provide links to the evidence used to prepare it.

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