This booklet provides a brief overview of the key concepts and principles of social marketing. Although primarily aimed at staff working in the NHS, this booklet will be useful to anyone seeking a concise overview of what social marketing is.

Key Concept

'The primary focus of social marketing is to help achieve improvements in the lives of people. This helps to distinguish it from commercial marketing where the primary purpose is financial, in terms of profit or shareholder value.'

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This booklet provides a brief overview of the key concepts and principles of social marketing and is invaluable for anyone seeking a concise overview of the discipline.

Download (4.23 MB)